Because you read the ingredients first
Real Skincare for Real Skin Problems
We read the research on every concern — so you can stop guessing what to use and start with what will actually work.
You know your skin
Start with your skin concern
More than one skin concern? Start with your primary.
Meet Kris
“After 30 years of being frustated and never knowing why a skincare product didn't work, I finally read the research and found out. Now I want to help you not be frustrated too. Let's change skincare together.”
Kris, founder
Research-Based
We stopped believing hype and read the research so you don't have to.
Direct Founder Support
We read every email and want to change skincare with you.
Curated With Purpose
Every product earned its place in our own routines first.
Simple Routines
Built around your concern, not a twelve-step ritual.
Why Sorrel & Co Is different
We formulate for real skin concerns — not trend cycles.
Most skincare brands market individual ingredients. We focus on how ingredients work together, why they're included, and what skin problem the formula is designed to solve.
Because informed customers deserve clear explanations—not marketing theater.
Multi-Depth Hydration
Our Hydration Serum uses four molecular weights of hyaluronic acid to support hydration across different layers of the skin surface.
Smarter Antioxidant Support
Niacinamide with vitamins C and E helps support brightness, environmental defense, and overall skin resilience.
Firmness-Focused Formulation
DMAE and CoQ10 were selected specifically for concerns around visible firmness, elasticity, and mature skin support.
Simpler Routines
We believe most people don't need a 12-step routine—just thoughtfully formulated products that make sense together.
The evidence
The ingredients, the research, and the reason why
We would rather show our work than ask you to trust it. Every active in the line is chosen from published research, and we explain the evidence in plain language — including where it is still thin.
What Women Are Saying
"I'm a beginner with oily skin that reads the ingredients first. I love Sorrel & Co."
— Trina
"Sorrel & Co is helping me find how to deal with fine lines and skin firmness"
— Ara
"I am one of those that reads the labels for sure. The products for hydration barrier are perfect for me"
— Nataly
"I am a beginner and have congestion and breakouts. This has made it easy for me to understand why it works"
— Kaiya
My background is in microbiology and business, so when my mom set out to change skincare, of course I started with the science. I love what we're doing with Sorrel & Co — I think it can change how skincare gets made.
Frequently Asked Questions
Why is everything made without fragrance?
Added fragrance is one of the most common causes of irritation, and it does nothing for the health of skin. We leave it out. Read the research on fragrance.
Are the actives dosed at levels the research supports?
That is the standard we choose by. Many products add an active at a fraction of the studied level just to name it on the label. We look for formulas dosed to match the evidence. See how dosing works.
"Cosmetic, not drug" — what does that mean?
Our products are cosmetics under US law. They are made to support the look and feel of skin; they are not intended to diagnose, treat, or prevent any condition.
How do I know the claims are real?
Every claim links to the study behind it. Our research library walks through the evidence, and its limits, in plain language. Browse the research.
Who makes Sorrel & Co?
A mother and son, Kris and Connor, based in Billings, Montana. Connor's background is in microbiology. Read our story.
Where should I start?
Start with your main concern: breakouts, fine lines, dark spots, redness, or dry skin. Each links to the formulas matched to it.
A Note from Kris
“For the first time in my adult life, I don’t reach for foundation in the morning.”
My name is Kris and I created Sorrel & Co with my oldest son Connor. I bring thirty years of “just okay” skin — eczema, persistent acne, breakouts from hotel sheets. Connor brings the science (microbiology) and the business. We live in Montana.
I had no idea fragrance was an irritant, or that most products were underdosed past usefulness. Now I read the ingredient list before the marketing copy. That’s the thesis behind Sorrel.
Sorrel & Co · Billings, Montana
Read the full story →